Cashing in on Digital Distribution for Public Schools or the “High Tech Bake Sale”
Barbara Freedman
PodCampNYC 2.0 2008
Lingo
A CD is considered 74 minutes long or between 11 and 15 songs depending on the company.
Digital Licensing: If you do use anything created by anyone else, you will most like need to get written approval for using the content in whole or part if you are going to sell the product or put it up online. Educators and press have some dispensation depending on the circumstances.
Harry Fox Agency on Digital Licensing http://www.harryfox.com/
ASCAP http://www.ascap.com/
Digital Rights Management (DRM) a little electronic “tag” on most audio files that prevents the user from copying the file
ISRC (International Standard Recording Code) is a number assigned to each recording of the song so it can be tracked.
Nielsen SoundScan is an information system that tracks sales of music and music video products throughout the United States and Canada. Sales data from point-of-sale cash registers is collected weekly from over 14,000 retail, mass merchant and non-traditional (on-line stores, venues, etc.) outlets. Weekly data is compiled and made available every Wednesday. Nielsen SoundScan is the sales source for the Billboard music charts.
U.P.C. Barcode
The bar code on a retail product is a Universal Product Code or U.P.C. It is created using a unique GS1 Company Prefix that identifies your company as the manufacturer or distributor of the product. GS1 US formerly the Uniform Code Council. GS1 is a fully integrated global standards organization with 104 member organizations representing 145 countries worldwide. GS1 US leads its North American membership with true global representation in the GS1 System. Fees range from $150 to $1500 per GS1 Company Prefix. The average seems to be $750. http://www.uc-council.org/
Show me the money!
On average the payouts are between 60 & 70 cents per song downloaded, $6.50 per full-album download and 1 cent per listen or stream.
itunes: $0.70 per song sold individually and $7.00 per album with 11 or more songs sold in its entirety.
Emusic: 60% after calculated expences
Napster: $0.65 per song sold individually and $6.50 per album with 11 or more songs sold in its entirety
Digital Distributors for Independent Artists
Catapult Distribution http://www.catapultdistribution.com
$25 one time set up fee includes cover art
$20 for a barcode
91% - 95% Royalties depending upon volume (a track needs to have 4 million downloads to get 95%)
Partner list includes cell phone companies
$35 to set up cdbaby account that includes sale and listing of your CD (they keep $4 for every CD sold)
$20 for 2 barcode
91% Royalties of digital sales
cdbaby.com has been in the online CD sales business since 1998
Community Musicianhttp://www.communitymusician.com/
Standard $99 flat fee
• you provide one retail-ready CD (must be replicated, and include barcode)
• we provide distribution on 150+ internet music sites
• you receive 100% of your profits, and checks in $25 increments
Direct-to-Digital $150 flat fee
• No retail-ready CD is necessary.
• you provide us with a digital music master (standard CDR or MP3 CDR), track list, and band logo (optional)
• we provide graphic design for your online album cover, UPC barcode, and digital distribution on 150+ internet music sites
• you receive 100% of your profits, and checks in $25 increments
Gestalt Digital http://gestaltdigital.com/
$24.00 set up fee
$20.00 barcode
95% Royalty
Partner list includes cell phone companies
Up to 3 Songs for FREE
$29.99 per year for unlimited numbers of songs
$95% Royalties on “your” music
*Please note: Not all submissions will qualify for this program.
KeraScene http://www.kerascene.com/
$64.99 - $99.99 per year
Liger Music http://www.ligermusic.com/
$40 set up fee
$30 bar code
SongCast http://www.songcastmusic.com/
One time album setup fee of $25 barcode and album cover art included
$5.99 per month membership
TuneCore http://www.tunecore.com/
$0.99 per track, $0.99 per store per album, and $19.98 per album per year storage and maintenance
Example:
iTunes U.S. store $0.99
iTunes Canada store $0.99
iTunes Japan store $0.99
Rhapsody service $0.99
Five songs at $0.99 each $4.95
First year's maintenance $19.98
GRAND TOTAL $28.89
TuneCore is in partnership with Gutar Center/American Music Supply.
In Beta
Mediastile http://www.mediastile.net/
WYPlanet http://www.wyplanet.com/
The Bigger Guys
Alternative Distribution Alliance http://www.ada-music.com/
Consolidated Independent http://www.ci-info.com/
ioda (Independent Online Distribution Alliance) http://www.iodalliance.com/
InGrooves http://www.ingrooves.com/
Innovative Distribution Network http://www.idndist.com/
Kjer http://www.kjer.com/
The Orchard (Digital Music Group Inc.) http://www.theorchard.com
Royalty Share http://www.royaltyshare.com/
TuneCore http://www.tunecore.com/
For More Information:
MIT Sloan School of Management Article on Digital Music Distribution (2002):
Article on distributing your music online:
Sell Your Music Online (Chart dates back to 2005 but still has good information and links)
Traditional Distributors listed by state. Some of these may included Digital Distribution:
Creative Commons http://creativecommons.org/
Harry Fox Agency on Digital Licensing
Feel free to contact me:
Barbara Freedman
Greenwich High School
10 Hillside Road
Greenwich, CT 06830
GHS Websites:
Electronic Music https://www.greenwichschools.org/page.cfm?p=1460
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